Cairo - Mubasher: Contact Creditech, the digital consumer finance arm of Contact Financial Holding, has entered a strategic partnership with Kashier, one of the leading online payment gateways in Egypt and the Middle East.

The two entities will join forces to integrate Contact’s buy now, pay later (BNPL) service through the ContactNow app into Kashier’s payment infrastructure, according to a press release.

The integration aims to expand Contact’s customer base and strengthen its digital presence in the Egyptian market by offering greater flexibility and convenience in consumer transactions.

It also backs ContactNow’s strategy to enhance its digital offerings and improve customer experience.

By delivering seamless payment options and installment plans, the company is responding to growing demand for smart, tech-enabled financial solutions across Egypt.

Ahmed El-Moselhy, Business Director at Contact Now, commented: "This partnership reflects our vision of delivering innovative financing solutions by integrating the BNPL services. We aim to strengthen our market presence and reach new customer segments in line with evolving market dynamics and changing customer needs.”

Echoing this vision, Khaled Raslan, Founder and CEO of Kashier, said: “Our goal at Kashier has always been to help businesses grow by offering cutting-edge payment solutions and partnering with ContactNow, a market leader in consumer finance, allows us to bring even more value to our merchants and their customers by making financing more accessible and frictionless.”

Contact recently teamed up with noon Payments to bolster Egypt’s digital payment landscape.